Let's Get Your Story Discovered!

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With over 4,000 books published every day, book marketing and promotion done right  will get you in front of the people who matter – 

readers, reviewers, influencers and media.   
 
 We work with traditionally published and self published authors.  

AEE will become your partner with everything you need to get to that next level with your story.   
 
 Strategy 

We work with you to create an overall brand and message that both reflects your work and appeals to your target audience. 

We then develop a content strategy around your brand. 

 Content Creation 

We create and publish content for you across your preferred social media platforms.   

Content includes image-quotes, articles, insights, product promotions, and other reflections of your work.   

 Ad Campaigns 

We’ve found that growing your social media audience requires some additional advertising of your pages and your daily content.  

 We’ll develop, launch, and manage your ad campaigns to grow your audience as quickly (and economically) as possible.
 

 Brand Identity 

Develop a cohesive and compelling brand identity for the book which sets the look, feel, style, tone and is used to reach and grab readers and media attention.
 We will carefully create visuals that support the story's brand including any logos – graphic and/or font based, specific colors schemes, font styles, imagery, and taglines/messaging points. 

We'll craft visual and written brand elements, and package into a brand style guide to be used in all pitch materials, marketing plans, and in all formats necessary. 

 Cover Art and Design 

Someone once said that image is everything. Your book cover creates that first impression. A badly designed cover will adversely affect your sales. Our talented team will bring your book to life with eye-catching graphics that will captivate potential buyers’ attention. 

 Typesetting 

Underestimating the importance of typesetting is a mistake because that would affect the readability of your book — which, in turn, impacts its sales.
 Typesetting includes paperback and e-book formats. 

 Printing and Binding 

Our services include coordinating and securing printing and binding. Books are produced to order, so no need to tie up capital in inventory. The books will be available for distribution globally.   

 Billing and Royalty Remittance 

We manage this to ensure that you are promptly remitted royalties and the billing and customer experience are excellent. 

 Digital Asset Development for the IP 

We will build the digital assets that serve as the foundation and central hub of all future marketing and promotional strategies including recommended URLs and social media handles for a unified and consistent look, to creative design and implementation of the assets. Custom development of the book's web platform will serve multiple purposes in promoting the IP. 

 Representation of IP   

Curating and pitching to key industry people (producers, entertainment/content, publishers, streaming media co's, etc...) with the goal of optioning the IP for TV/Film and other possible media formats.
 
 Digital Asset Development 

We will build the digital assets that serve as the foundation and central hub of all future marketing and promotional strategies including recommended URLs and social media handles for a unified and consistent look, to creative design and implementation of the assets. Custom development of the book's web platform will serve multiple purposes in promoting the IP.
 From generating buzz and excitement to providing the media/press with custom content, the web platform serves as the book's digital headquarters.
 
 Marketing & Promotional Strategy 

In the beginning stages, we would focus heavily on building awareness around the story and it's purpose through content marketing.   
 Will include full scale global launch initiatives, including advertising plans, signing events, social and influencer engagement, book review incentives, professional reviews, endorsement quotes, retail presentations, and sell-through strategies.   
 We will also recommend conversion of this plan to speak to the investment community for long(er) term growth as well as sponsorship opportunities.
 
 Content Development 

During pre-promotion, we will develop the book's content road map and development plan ensuring we consider all marketing channels and all content types.  

 
 From the book's website, blogs, social media feeds, email lists, landing pages, and offline channels, we will craft content strategies designed to engage readers, sell pre-orders, and provide a compelling environment for media to gain elements needed for news stories and editorial coverage. 

 Proofreading
 When someone reads your work, your credibility as a writer will be diminished if your book has spelling or grammar mistakes.   
 Our experienced proofreaders willcarefully check for errors in a text (fix minor spelling and punctuation mistakes, typos, formatting issues and inconsistencies) before your book is published or shared. It is the very last stage of the writing process.   

 Basic Copy-editing
 Involves revision of the text to improve its flow and structure. 

 Developmental Editing
 Structural editing and rewriting.
 
 PR 

 PR for your book - 

This release then gets distributed to thousands of different media personnel each week.

 Celebrity Campaign –

 We contact celebrities (via their agents and publicists) asking for a celebrity endorsement, blurb, or mention on their social media platforms, of your book!

   
 Viral Campaign – 

Buzz Up your PR Campaign: Social Media Marketing on Twitter and Facebook. Also includes promotion on social bookmarking websites, blogs, and press release submission to online press release sites. Report provided at end of campaign listing all links to Internet postings.  

 
 School of Business Bulk-Buy Campaign – 

Pitch your business book to 100s of universities recommending purchase for classroom materials.   

 Speaking Engagement Campaign – 

 Reach out to all Fortune 500 businesses for speaking engagements.   

No matter where you are with your story...let's chat to see how we can help.